This is one of the benefits the Big Brother Naija show offers to Nigerians. There’s a novelty that comes with viewing the private lives of others without restrictions. 

Regardless of how introverted a person might be, an average person cherishes his privacy. To a large extent, we all want that freedom that comes with undue disturbance or exposure to one’s private life.

Now, a show airs on your television screen giving unrestricted access to the private lives of others and you wonder why people stick to watching it.

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Nigerians also get the experience to belong to a kind of cult-like following in the guise of fanship.

It’s just like musical stans. You see a 30 BG fan ready to cyber bully a Wizkid fan who criticizes Davido.

This kind of experience builds a sense of loyalty. That’s why a person will be ready to invest so much in the winning of a cherished contestant by voting per week. In cases where these contestants don’t eventually emerge as winners of the show – you will still find that loyal fan.   

I think Big Brother Naija should also be viewed as what it is — pure entertainment. When people have had a long day at work and they need avenues to cool off, the show offers such escape.

Just like watching a movie and listening to songs from a favourite artist.

The moment Big Brother Naija is viewed as that, you will find fewer reasons for the benefits it offers people.