It doesn’t matter how impressive your CV is. If you don’t know how to nail your interviews, you might remain jobless or stuck in that role you’re dying to escape from. Recruiters often go for the person who presents well in interviews—even if the person turns out to be a poor performer later. It’s not fair, but that’s how the system works.
The good news? Once you pass an interview and get the job, it’s up to you to prove your worth. But before that happens, you need to master the art of interview success. Let me show you how—using simple techniques and relatable examples.
- “Tell us about yourself” – Don’t fumble this
This is almost always the first question. Think of it as your hook—the moment where you either win the interest of your interviewer or lose them.
Use the PPF Method (Present, Past, Future).
Present – What you’re currently doing
Example: “My name is Anita George. I currently work as a Marketing Lead at GreenHive Digital, where I manage digital campaigns and a small creative team. Over the past year, we’ve grown our online presence by 70% and tripled our client engagement.”
Past – What you’ve done before and how you got here
Example: “Before this role, I worked as a content strategist at two other agencies where I developed campaigns for small businesses. I studied Mass Communication at Covenant University and completed my NYSC at a media company, which sparked my love for brand storytelling.”
Future – What you want next and why this role fits
Example: “I’m really excited about the role in your organization because I want to transition into a more global-facing marketing role. I admire how your company blends innovation with storytelling, especially your recent eco-campaign. I’d love to contribute to projects like that.”
Tip: Don’t go into personal details like where you were born or your family background. Keep it professional.
- “Tell us about a big challenge and how you solved it” – This is your time to shine
This question is meant to test your problem-solving skills, so go beyond “we just tried harder” answers.
Use the STAR Method (Situation, Task, Action, Result).
Situation: “While working as an Events Coordinator at Spark360, we were planning a major product launch when the headline performer pulled out just five days to the event.”
Task: “I had to find a replacement who could draw a similar crowd and help us meet sponsor expectations.”
Action: “I quickly contacted our network, reached out to talent agencies, and pitched a compelling sponsorship angle to an upcoming artist who was trending on social media. We redesigned the entire promotion plan in 48 hours.”
Result: “The event sold out, and social media engagement was 120% higher than projected. It also attracted three new clients to our agency.”
Tip: Your example doesn’t have to be dramatic. Even a small challenge that shows resourcefulness works.
ALSO READ
- Expect questions based on your CV
If you wrote on your CV that you “increased customer retention by 35%,” be ready to explain how. Interviewers will pick up on your achievements and ask, “So, how exactly did you do that?”
Use the STAR method again. Break it down. Let your story show process, not just results.
- “Why do you want to leave your current job?” – Avoid complaints
This is tricky. You must not talk about your toxic boss or poor salary. Interviewers don’t care—and it makes you look unprofessional.
Instead, use this chance to show growth and ambition.
Example: “In my time at LushDesign Studios, I got the chance to lead major client projects and was also selected for a six-week leadership course. Now, I’m looking to grow into a more senior role in a bigger firm where I can take on broader responsibilities in brand strategy and team building.”
Tip: Focus on what you want, not what you’re escaping from.
- Career-specific technical questions – Be honest
You’ll likely get a few technical or role-specific questions—depending on the job you’re applying for. If you don’t know the answer, don’t lie.
Just say: “I haven’t had hands-on experience with that yet, but I’m currently learning about it through online training.”
This shows honesty and a willingness to grow—two things employers appreciate.
Bonus: Master the virtual interview
If you’re interviewing online, don’t wait till the last minute. Familiarize yourself with tools like:
Zoom
Microsoft Teams
Google Meet
Pro Tips:
- Download the app as soon as you get the link.
- Test your mic and camera the day before.
- Pick a quiet, clean space with good lighting.
- Dress the part—even if it’s a virtual interview.
Most interviews come down to a few key questions. If you can answer them confidently and clearly, you’re already ahead of 70% of applicants.
Even if you don’t have decades of experience, you can still impress with well-structured stories, clear goals, and a professional attitude.
Learn, practice, and speak like you belong in the role—because you do.
And remember: you’re not just looking for a job; you’re selling your potential. Sell it well.
