Microsoft is embedding OpenAI’s Sora model into Bing to let users generate short, vertical videos directly from text prompts.
According to Engadget, this feature—called Bing Video Creator—enables mobile users on iOS and Android to produce five-second videos optimized for platforms like TikTok and Instagram.
Users input a short description, and Sora interprets it to generate a visual result.
Microsoft offers two creation speeds: standard, which is free with longer wait times, and fast, which requires redeeming Microsoft Rewards points.
Each person can generate three videos at once and receives ten fast-mode credits to start.
Created videos are saved for 90 days unless downloaded.
Horizontal video support is expected later, extending utility.
The tool is in early rollout with more updates planned based on user input.
Microsoft’s decision to integrate video generation into Bing signals an aggressive move into AI-powered creative tools beyond static content.
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Sora is designed to understand complex descriptions and generate realistic motion, offering users a preview of future multimedia AI capabilities.
Unlike previous AI image tools, this implementation introduces dynamic storytelling possibilities for creators, marketers, and educators.
Video content remains dominant on mobile platforms, and Bing’s inclusion of Sora positions Microsoft to compete with rivals like Google and Meta.
Although Sora videos are currently limited to five seconds, the system’s architecture may eventually support longer, more detailed clips.
Microsoft’s partnership with OpenAI continues to expand, from coding assistants to document generation and now video synthesis.
This is part of a larger AI race where tech giants are embedding generative models into user-facing applications to retain relevance.
The UI for Bing Video Creator is built for simplicity, offering minimal steps between input and video output, reducing the barrier to entry.
Privacy and data handling policies haven’t changed, though Microsoft will likely monitor content types to avoid misuse or disinformation.
Sora itself is still being refined, and its deployment in Bing allows Microsoft to test performance at scale while shaping future features.
This rollout illustrates Microsoft’s commitment to AI accessibility and its strategic alignment with OpenAI’s evolving media generation tools.
