YouTube has launched a new Title Testing feature within YouTube Studio, allowing creators to compare different video titles to determine which performs best.
The tool enables users to upload up to three alternate titles for a single video. YouTube will automatically rotate them and measure performance based on click-through rates. The title with the highest engagement will then be set as the default.
The feature is designed to help creators optimize viewer interest and improve content discoverability without relying on third-party tools or manual A/B testing.
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YouTube began testing the feature with select users earlier this year. Following positive feedback, it is now being rolled out gradually to all creators with access to YouTube Studio.
According to YouTube, the feature supports English-language titles initially, with additional languages to be added over time. The company stated that better-performing titles can significantly impact video reach and viewer retention.
The addition aligns with YouTube’s broader push to give creators more control over analytics and optimization tools directly within the platform.
