Friday, 05 July, 2024

Are we witnessing the end of an era?


If you’re active on Twitter, you’ve probably read all the doomsday tweets about the Twitter shutdown. Since his takeover on 22nd October, Elon Musk has laid off approximately 3700 people, about half of the staff. Hundreds of people have resigned since then. Daily Mail reports that 1200 people have resigned, and there are still more resignations to come.

What’s been going on?

Image credit: Newsweek

Elon sacked half of the Twitter workforce after he bought Twitter. After firing top executives, Musk asked some of them to come back because of the importance of their roles. He also announced an end to remote work, demanding a minimum of 40 working hours a week. The added work pressure is what triggered the resignations.

Read also: Jack Dorsey, former Twitter CEO launches new app, Bluesky

Elon also introduced Twitter blue. Before Elon, Twitter verified prominent users by adding a blue tick next to their names. This was also free. Elon Musk introduced an 8$/ month subscription fee to get a verification. Verification under musk came with its perks. Verified users would be given priority in search and replies and would be exposed to half as many advertisements.

Image credit: MSN

On Friday, it was said that twitter was running on as little as 300 staff. Staff were locked out of offices. Users and former staff have accused the worlds richest man of mismanagement.

Many on the platform are nostalgic as they’ve been sharing memories of when they first joined the application. Twitter has been an avenue for so many people to meet and network. I dare say that it is the most educative social media app out there. As such, it is a virtual community. So many friendships and romantic relationships blossomed because of Twitter. Thus, it’d be a loss to have to say goodbye.


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