Bluesky is piloting a new ‘live now’ feature that enables users to find livestreams of creators and organizations such as the NBA.
The feature places a red border and “live” label next to profile photos when users post links to livestreams, as noted by Bluesky
Clicking on the indicator takes users to the outside streaming platform, for example, YouTube or Twitch, where the stream is being hosted.
Bluesky’s COO Rose Wang made the announcement, underlining that the platform is looking to assist users in finding live events but not directly hosting them.
The feature is presently in trials with chosen accounts, such as the NBA and WNBA, and will be rolled to others who post livestream links.
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Bluesky intends to fine-tune the live badge feature following user feedback in advance of wider rollout, as it works towards building an engaged “Sports Bluesky” community.
It is distinct from platforms such as Twitter, which has made exclusive streaming contracts for sports, in that Bluesky is more concerned with discovery than hosting.
The live indicator is designed to get the livestreams noticed more on the platform, boosting user interaction with live content.
With this feature, Bluesky aims to assist creators and organizations in reaching wider audiences to promote their live events.
With ongoing development, features such as ‘live now’ illustrate its intent to continue to enhance user experience and content discoverability.
