How Technology is revolutionizing the Fashion shopping experience

Estimated reading time: 4 minutes

One of the most emblematic is the one between fashion and technology and it is especially clear how they are revolutionizing the concept of consumption for apparel accessories and much more. Now, I shall explain the trends and innovations that are changing the outlook of fashion retailing.

Virtual Fitting Rooms: Trying Before Buying, Virtually

It seems that the era of doubt while shopping online, concerning fit and style of the clothing is finally over. Virtual fitting rooms use augmented reality and computer vision to enable customers to be able to try on clothes without physically doing so. With pictures or a webcam, shoppers can see how the garment fits or looks, on their figure. It not only increases the comfort for customers by shopping online but also decreases the probability of returning the goods and increases the satisfaction of the customers.

AI-Powered Personal Shoppers: Customized Recommendations at Your Fingertips

Now imagine you would be able to have your stylist, who would select clothing especially for you, at any time of the day. This is now becoming possible through BYOA (bring your analytics) personal shoppers where details like past orders, website history and fashion profile about the customer are used to make recommendations. In the shopping sphere, it has become a way of recommending new trends or complementing an outfit with accessories to make shopping a more lively and smooth process.

• CBN intervenes in Forex Market, Naira strengthens
• NBS reveals fuel prices spike by 210% in one year
• Broda Shaggi, Odunlade Adekola and Toyin Abraham face criticism as customers call out Revolution Plus
• NNPC confirms hike in petrol price across retails outlets 
• Festival: Deji of Akure orders closure of markets, shops

Augmented Reality (AR) in Retail Spaces: Bringing Products to Life

AR has catalysed change within physical retail environments and how the end user engages with the product. With smartphones or smart glasses, it augments digital information on real-life products thereby enabling shoppers to get a feel of the actual size, texture and location. For instance, AR can present in practice how an item of furniture will fit into a particular room or how a particular set of shoes can enhance an existing dress. Not only is this an effective way to involve customers, but it also deepens the interaction between the target audience and products.

Seamless Checkout Experiences: From Mobile Payments to Facial Recognition

The mobile point of sale is also making the checkout process faster and as convenient as the one done via the Internet. Current fashion like Apple Pay and Google Wallet lets consumers pay for goods by simply touching their smart-phone on the terminal. Also, in a bid to integrate convenience, the application of facial recognition that can be used as a form of identification as well as the payment method is being considered. These innovations help cut the time spent in queues and give customers an optimized shopping experience.

Smart Mirrors: Enhancing the In-Store Experience

Smart mirrors are also one of the emerging technologies in the retail area. These mirrors are incorporated with touch screens such that clients can ask for other sizes, colours or styles from the fitting room. They can also suggest the look, give more information regarding the product, or even set different lighting to see how the apparels look during the day, at night and in artificial lighting. Smart mirrors combine the interaction with clothes in an online store with the possibility to try them on in the store.

The Rise of Omni-Channel Retail: Bridging Online and Offline Worlds

Omni-channel retailing approaches involve digital and physical buying platforms so that the customers can go through an easy buying experience across the various platforms. Shoppers who search online, go to a store, or use an application need a similar and easy experience whether on the web, in the store, or with the application they use. Current trends in retailers’ spending include purchasing inventory management systems and customer relationship management (CRM) systems that enable the provision of a unified experience to consumers.

Embracing the Technological Revolution in Fashion Retail

Looking to the future, it may be expected that technological changes will change the existing picture of fashion retail even more. These inventions of Virtual fitting rooms and KOS, augmented reality and Simplified buying experience are indications of how convenience, customization, and lucidity can be improved for shoppers. Retailers that adopt all these technologies not only satisfy consumers’ needs but also ensure that they are among the best in the market.

Thus, it is possible to conclude that the future of fashion retail is closely linked with technology, which provides the opportunity for further innovations that will provoke critical changes in the perspective of shopping, dressing and perceiving fashion. As we navigate this digital revolution, one thing remains clear: it should be noted that the intersection of style and technology is not another flavour of the month—it’s the revolution that is revolutionizing the world of consumption.