Instagram is trialing a dislike button, designed to let users downvote comments they find irrelevant or offensive. This feature is only for comments, not posts themselves, and is being tested on both Reels and Feed posts. While there won’t be a visible dislike count, Instagram’s Adam Mosseri mentions that dislikes will help rank comments. Essentially, it’s similar to Reddit’s downvote button.
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“This gives people a private way to signal that they don’t feel good about that particular comment,” Mosseri wrote on Threads. “Our hope is that this might help make comments more friendly on Instagram.”
A Meta spokesperson told TechCrunch that the primary purpose of the dislike button is to improve the quality of the comment section, echoing Mosseri’s post. This is just a test for now, so the button is only available to a “very small group of people.” It may get a broader rollout down the line.
Instagram has been busy in recent months. Platform representatives announced that it was working on a video-editing app that looks eerily-similar to TikTok’s sibling app, CapCut. The platform even expanded the length of Reels to three minutes, which was seen as another TikTok mimic. It also recently got rid of third-party fact checkers because of freedom or something.
