Instagram is testing auto-scroll in the main feed, aiming to streamline content viewing and keep users engaged without manual swiping.
Instagram is experimenting with an automatic scrolling feature for its main feed. This update would allow posts to advance on their own, removing the need for users to swipe manually.
The test was spotted on select devices and appears to be part of Instagram’s ongoing efforts to enhance passive content consumption. By enabling a hands-free viewing experience, the platform may increase time spent per session and improve content flow.
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Notably, auto-scroll has been a key component in platforms like TikTok, where continuous feed movement contributes to user retention. With this, Instagram may be positioning itself to better compete in the short-form video space.
The auto-scroll is expected to remain optional, with early feedback likely determining whether it will be rolled out broadly.
Meta has yet to provide official confirmation or a timeline for wider release.
