When you see some job titles, you think it is a go. However, when you read the job description, you start to wonder about the incoherence of the two. Most of the time, because of the rigid working state of Nigerian youths, they take up multiple job roles at once.
You see, jobs related to social media are often confused. You hire a social media manager, yet you want the same person to double as a content creator for you without doubling the pay. In their defense, maybe some hiring managers do not know the differences between these jobs. Let us dig into it.
Social media manager vs Content creator
A social media manager manages your social media account by helping you out with posts. A social media manager is not a photographer, videographer, or content creator. The social media manager manages your sites and ensures that your posts are put up to maximise traffic.
They come up with strategies, content calendars and also work with the creative department on tailoring contents that suit the audience. Your social media manager thinks about how your content will fly and can be converted into sales.
A social media manager can also be a copywriter because they have to create compelling captions to usher your posts in and also engage révélant keywords. They also respond to comments on your posts, engage your audience
If your social media manager shoots your content, édit pictures, and all, then you’re overusing them. While some social media managers can do both, please ensure, as employers, you get the job description right and avoid overworking folks.
Content creator
As the name implies, their primary goal is to curate content suitable for your social media pages. These contents may be in visual and audio formats. Infused into the content creator role is an important skill of videography and editing these days. A content creator might not necessarily be a skilled graphic designer, but a content creator should be able to navigate their way around Canva, at least for little tasks.
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Content writer versus copywriter
A content writer, as the name implies, creates written content about a topic for various businesses. The process put into content writing is a long process as it involves research into the topic spiced up with knowledge of SEO to boost traffic.
A copywriter has a different job description from a content writer. Copywriters create copies for social media posts, adverts, and jingles. Most of a copywriter’s job is to create copies that is texts for advertising. They string words together to instigate sales by creating engaging copies that inspire.
A copywriter creates clear, compelling copy to sell products and educate and engage consumers, flexing persuasive writing muscle on websites, blog posts, press releases, product descriptions, email blasts and sales letters, print ads, banner advertising, newsletters, white papers, PSAs, social media platforms, including Twitter and Instagram, and other marketing communication vehicles.
Copywriters are more focused on crafting pithy, short-form pieces of content that aim to convince, while content writers craft long-form, SEO-focused content that is meant to inform and educate an audience.
What other job titles do you think are intertwisted in the career world, let me know in the comment section.
