World Athletics has confirmed it will remind Great Britain of its strict regulations on religious and political slogans after Jeremiah Azu wore a headband inscribed with “100% Jesus” during the World Championships in Tokyo.
The 24-year-old sprinter donned the headband while competing in the men’s 100m semi-finals. He eventually finished fourth and narrowly missed out on a place in the final.
The governing body stated that the display contravened its competition rules, which prohibit the marketing of religious or political messages. Since Azu remains eligible to compete in the men’s 4x100m relay later in the week, World Athletics emphasised that the British team will be reminded of the regulations and possible consequences ahead of the event.
Azu’s rise and recent achievements

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Despite the controversy, Azu has been one of Britain’s brightest sprinting prospects in recent years.
Earlier this season, he captured 60m gold at the World Indoor Championships in Nanjing, China. That success followed a breakthrough on the global stage at the 2024 Paris Olympics, where he helped Team GB secure bronze in the 4x100m relay.
Although his Tokyo campaign in the individual 100m ended in disappointment, Azu still holds the potential to leave a mark in the relay. His form, combined with his experience in championship finals, makes him a valuable asset to the British squad as they prepare to challenge the world’s best.
While athletes often use their platforms to share personal or spiritual beliefs, the regulations are designed to ensure neutrality on the global stage.
Tags: Jeremiah Azu, Team GB, headband, World Athletics Championships, Tokyo, Team GB, World Indoor Championships, Nanjing.