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Idris Aregbe, the Special Adviser to Lagos State Governor Babajide Sanwo-Olu on Tourism, Arts, and Culture, has disclosed that the state government generated $71.6 million in revenue from the end-of-year activities popularly known as “Detty December.”
He revealed that the revenue spanned the tourism, hospitality, and entertainment sectors. Hotels alone contributed over $44 million, while short-let apartments accounted for over $13 million, underscoring Lagos’ vast economic potential as a destination city.
Aregbe made this known during the review of the Lagos State Detty December 2024/2025 Report with officials of Tantacom Experimental Projects and other stakeholders over the weekend.
The aide also commended the recently released report by MO Africa Consulting, which highlighted the impressive revenue figures generated during the festive period.
He emphasised that tourism remains a vital driver of economic growth and cultural preservation in Lagos State, with the “Ember” season playing a pivotal role.
During the Detty December festivities, Lagos hosted a variety of spectacular events that drew massive crowds and showcased Nigeria’s rich cultural heritage.
These included the Mrs Universe Africa event, Greater Lagos Fiesta, music concerts, fashion shows, cultural exhibitions, culinary events, Spotify Wrapped Concert, Lungu Boy Block Party, Rhythm Unplugged, Entertainment Week Lagos, Joeboy Live, The La Vida Experience, African Fashion Week, and Fashion Souk.
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The season also attracted a mix of locals, members of the Nigerian diaspora (fondly referred to as IJGBs—“I Just Got Back”), and international tourists eager to experience the vibrant energy and cultural diversity that position Lagos as a global cultural hub.
Beyond its economic impact, ‘December in Lagos’ has become a platform to celebrate Nigerian arts, culture, and music on a global stage. It fosters community spirit, strengthens ties with the diaspora, and solidifies Lagos’ reputation as a top destination for cultural tourism.
Reflecting on the success of the festivities, Aregbe remarked that the Sanwo-Olu administration is shaping a Lagos that seamlessly blends tradition and creativity to deliver unforgettable experiences for all.
He noted that the activities during Detty December not only enriched the cultural landscape but also boosted the state’s economy.
Aregbe further credited the progress recorded by the Lagos State Government to the visionary leadership of Governor Sanwo-Olu and the support of Deputy Governor Obafemi Hamzat.
He praised their dedication to fostering growth in tourism and culture, which laid the foundation for these achievements.
Aregbe said: “Tourism remains a vital driver of economic growth and cultural preservation for Lagos State, with the ‘Ember’ season playing a key role. This season represents a period of unity, vibrancy, and celebration, fuelled by the dynamic spirit of Lagosians.
“From enterprising artisans in local markets to creative entrepreneurs shaping the entertainment and tourism sectors, the resilience and ingenuity of Lagos people lie at the heart of its success. The participation of residents, alongside visitors from other states, has been fundamental in establishing Lagos as a cultural and tourism hub.
“As a government that listens and welcomes innovative ideas and collaborations, the insights from this season will be carefully studied, with key lessons factored into the 2025 Lagos Tourism is Rising campaign. As we reflect on these successes, we look forward to building on this momentum, creating more opportunities for Lagosians, and ensuring our city.
“As Lagos looks ahead to 2025 with the ‘Lagos Tourism is Rising’ campaign, the goal remains clear: to build on this momentum, celebrate our cultural richness, and solidify Lagos as a beacon of tourism, culture, and economic excellence.”
Aregbe expressed gratitude to the hospitable people of Lagos, as well as to industry stakeholders, performers, and artisans whose creativity and participation were vital to the success of Detty December.
He emphasised their role in establishing Lagos as the tourism and entertainment capital of Africa.
He also highlighted the pivotal contribution of the Ministry of Tourism, Arts, and Culture in ensuring the season’s success.
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