MultiChoice Nigeria has lost approximately 1.4 million subscribers over the past two years amid increasing DSTV subscription prices.
According to Multichoice Group, the subscriber base fell from 6.4 million in 2023 to around 5 million by mid‑2025, dragging on platform performance.
Sharp DSTV price hikes were introduced starting 2023 to offset currency devaluation and rising operational costs in Nigeria.
The higher subscription fees led to hundreds of thousands of customers opting for less costly alternatives or downgrading their packages.
MultiChoice Nigeria intensified customer retention efforts, including introducing new affordable packages and improving digital streaming service access.
Despite a drop in subscribers, MultiChoice Nigeria still remains dominant in pay‑TV market though revenue growth has slowed significantly.
ALSO READ
Customer support teams have reported increased cancellations during billing, but some churned users are returning via promotional offers.
Analysts say future growth depends on balancing pricing, content acquisition, and competitiveness in Nigeria’s expanding streaming ecosystem.
Potential partnerships with telecom operators and targeted bundle services could help MultiChoice reverse subscriber decline.
Moving forward, the company must retain profitability while addressing consumer affordability pressures and evolving viewer preferences.
Sustainable subscriber growth will require localized content, flexible pricing models, and stronger digital streaming infrastructure.
