Netflix secures landmark deal to broadcast Women’s World Cups in 2027 and 2031

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Netflix has made a historic move into live sports by acquiring exclusive US broadcasting rights for the 2027 and 2031 Women’s World Cups.

This marks the first time the streaming giant will fully broadcast a major sports competition live. The deal, which was announced by FIFA on Friday, showcases Netflix’s growing commitment to women’s football.

FIFA President Gianni Infantino praised the agreement, calling Netflix “a marquee brand” and a crucial partner in elevating the sport.

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The 2027 tournament is set to take place in Brazil, while the host for the 2031 World Cup remains undecided. Potential bidders for the 2031 event include England, United States, and a joint effort by the other British football federations.

Netflix has previously tested the waters of live sports broadcasting, notably airing the recent boxing match between Mike Tyson and Jake Paul. While the event reportedly attracted 60 million households, technical issues during the broadcast raised some concerns.

Netflix’s involvement in sports broadcast

Looking to expand its sports portfolio, Netflix is also set to stream two NFL Christmas Day fixtures next week as part of a three-year deal. This venture signals the platform’s growing ambition to diversify its content offerings beyond scripted shows and documentaries.

The Women’s World Cup holds special significance in countries like the UK, where it is classified as a “crown jewel” event. This designation ensures it must be made available to free-to-air broadcasters. In 2023, the World Cup drew massive audiences on BBC and ITV. Interestingly, 12 million viewers were believed to have tuned in for the final between Spain and England last year.

Before the 2023 edition, Infantino sparked controversy by threatening a blackout in five countries over unsatisfactory broadcast offers. Despite this, the tournament was a major success, reinforcing the growing global interest in women’s football.

With Netflix stepping into this space, the Women’s World Cup is poised to reach an even broader audience.

Tags: Netflix, Women’s World Cups, 2027, 2031, #FIFAWWC, Infantino, FIFA, #NewsRoundTheClock, #nrtcnewsnigeria, #nrtcnews, #nrtcnigeria, #nrtcsports.