Netflix is redesigning its TV interface to reduce decision fatigue and enhance content discovery with personalized recommendations.
The new layout features always-visible top navigation shortcuts for Search, Shows, Movies, Games, and My Netflix, simplifying access.
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“My Netflix” hub consolidates personalized content, including in-progress shows, saved movies, and reminders, streamlining user experience.
Enhanced title previews now display synopses, runtime, cast, awards, and viewing rankings upfront, aiding informed viewing choices.
Responsive recommendations adjust in real-time based on user activity, such as trailer views and search queries, for tailored suggestions.
The redesign supports Netflix’s expanding focus on live content and TV-streamed games, offering a more flexible content showcase.
A vertical video feed is being tested on mobile platforms, allowing users to scroll through clips and tap to view full content.
Generative AI-powered search enables users to find content using natural, conversational language, improving search efficiency.
The update begins rolling out globally on May 19, 2025, starting with most televisions and streaming devices, expanding over time.
Subscription tiers remain unchanged, ranging from £4.99/$7.99 for Standard with Ads to £17.99/$24.99 for Premium.
