OnlyFans’ parent company, Fenix International, is in discussions to sell the platform for approximately $8 billion.
The potential buyer is reportedly an investor group led by Forest Road Company, a Los Angeles-based investment firm.
OnlyFans, known for its adult content, has seen significant growth, boasting over 305 million registered users.
In 2023, the platform generated $1.3 billion in revenue, distributing $6.6 billion to content creators.
Owner Leonid Radvinsky has received over $1 billion in dividends since acquiring the company in 2018.
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Despite its profitability, OnlyFans faces challenges due to its association with adult content, deterring some investors.
Regulatory scrutiny, including a £1 million fine from Ofcom for inadequate age-verification measures, adds complexity to the sale.
The platform’s absence from major app stores like Apple and Google further limits its accessibility and growth potential.
OnlyFans is exploring diversification by attracting creators from other industries, such as fitness and cooking.
The outcome of the sale discussions remains uncertain, with other suitors and a potential IPO also being considered.
