On Sunday, December 12, an anonymous musician, Portable real name Habeeb Okikiola cracked the airwaves with his smash hit, ‘Zazzuu’ featuring renowned Hip Hop and Afrobeat’s icon, Olamide Baddoo.
Since his mainstream debut in December 2021, Portable aka Dr Zeh has continued to make headlines primarily for negative reasons.
Within the space of four weeks since he became a popular artiste in the country; Portable has been involved in a feud with social media dancer and hype man Poco Lee, show promoter Kogbagidi and recently members of his publicity team.
Portable has no known history, he simply emerged from the dusk. Prior to the release of the smash hit, ‘Zazzu’ in the concluding part of 2021; the Ogun State-born musician has no single recorded, no prior interview sessions or freestyle videos on social media.
He was just a young man with a unique appearance. His hairstyle, choice of earrings, the free-spirited tattoos and non-conformist ideology meant that Nigerians are about to experience something different.
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Yes, he is giving Nigerians the show that they subscribed for.
Once in a blue moon, the Nigerian music industry unveils mavericks; in the 2000s we had stars such as Konga and Terry G, in the latter 2010s; Naira Marley broke into the mainstream, in 2021, it was Portable otherwise known as Mr. Zazzu or Dr Zeh.
How did Mr Portable become a star?
In life, there will always be outliers; people who do not possess apparent talent or skill albeit they always find fortune and fame in their field of endeavour. Portable is fortunate to be in the limelight, no talent whatsoever, but he is making headlines.
In the early part of December 2021, Portable was introduced to Afrobeats icon Olamide by social media influencer and dancer Poco Lee. In the video, Portable held on to Olamide’s legs, seeking his blessings.
Few days afterwards, the single ‘Zazzu’ was born. It quickly gained acceptance among Nigerians primarily because of Olamide’s trademark vocals, it became the most played single in December and it is still one of the most popular songs in the country.
Judging from comments from netizens, no one understands Portable’s lyrics on ‘Zazzu’, however, it is still a popular single because of the hypnotic chorus.
With just one single, Portable was allowed to perform at Wizkid’s concert. Also, he entertained fans at the concerts of Davido, Olamide and every other event in the music industry.
Why Portable’s music career will decline before it emanates
Despite Portable’s new found fame, he doesn’t possess the propensity to keep his head in the game and it only a matter of time before he fizzles into obscurity.
Aside from his sometimes unnecessary petulance, Portable does not have the brand management team that will make his career attractive and appealing to mesmerize a broader audience.
Who would you rather listen to?
Marlians’ Zinoleesky or Portableā¦?
The answer is as apparent as daylight.
Portable needs a management team to aid in refining his image, career texture, and public perception.
Finally, this youngster needs counseling. Perhaps his senior colleagues in the music industry could put him under their wings and lecture him on how to treat himself like a superstar that he has become.
He keeps fighting everybody, it is only a matter of time before everyone leaves him alone to face the harsh realities of life alone when he could be repolished and shown the epicureanism of superstardom.
In the end, we all enjoyed Zazzu Zeh.
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