Snapchat redesign halted after user backlash

Power users rejected Snapchat’s redesign, prompting developers to stop work on the updated version after negative feedback surged.

Snap’s Q1 investor letter revealed changes for casual users—Snap Map, Stories removed; focus shifted to chat, camera, and Spotlight tabs.

ALSO READ

• Snapchat is testing an easier version of its app
• Sophia Momodu, Davido’s baby mama fumes, threatens to change child’s surname in near future
• FG distances self from naira redesign, warns CBN of consequences
• Bear with the CBN and FG on currency redesign – Peter Obi urges Nigerians
• Dealing with double negatives in a sentence

Snap now tests a hybrid interface blending old and new layouts. Loyal users favored the five-tab design, influencing this shift.

The 2017 redesign caused major user loss. Splitting content types and Android issues led to three million daily users vanishing.

Snap’s North American users dropped to 99 million. Despite this, global daily users rose to 460 million last quarter.