Threads is experimenting with post analytics

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The latest test that Threads has conducted could help creators and anyone interested in learning about the performance of their posts on the platform. According to Adam Mosseri, Facebook is rolling out a trial of an upgrade to the analytics feature that will allow users to see post-level statistics.

Up to now, Threads has an “insights” feature, but it learning the overall stats across all posts making it difficult to determine which of the posts is performing well. From now on, insights will be able to provide detailed data as to specific types of posts’ views and engagement. It will also dissect the performance between followers and non-followers of social networks.

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“Given that your posts will surface to more people who follow you, it is particularly valuable to know what is already working with your audience,” Mosseri said. Weeks ago, Threads changed its much-maligned-for-you algorithm to help you find more posts created by actual accounts you follow, not just random ones.

The change could also solve complaints from the creators on Threads, who claim they rarely know how the app’s algorithm operates. Additional insights could also help more brands adopt the app, though sources say Meta is said to be expected to place ads on the app starting next month.