Euro 2024: Fashion meets football, style collides with professionalism

Estimated reading time: 5 minutes

Euro 2024 will kick off today, Friday, June 14 in Germany.

The opening game will feature the host, Germany against Scotland at the Munich Football stadium in Munich. The tournament would come to a conclusion in a month time, and would expectedly keep viewers at home at the edge of their seats.

But, what exactly is it that attracts passive and active fans to the screen? Is it just the sheer brilliance of the football players or it’s the styling and composition of the football players?

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Some players are charming, to say the least. Ballers such as Cristiano Ronaldo and Paul Pogba, in time past, David Beckham have been able to enthrall viewers with their charisma and fashionable persona.

In modern football, it isn’t just about tactics and garnering points, it’s about appealing to the mental and emotional state of the fans. That’s where fashion comes in, the national teams have signed with some of the best fashion brands across the globe to design some impeccable jerseys and outfits for the competition. As in the case of the Super Eagles of Nigeria at the 2018 FIFA World Cup tournament, they were voted the team with the best jersey at the tournament despite not exceeding the group stage.

Fashion is quintessential in football; though it isn’t the primary thing, but, it’s an element that makes the fans interested. Fashion brands style the national teams, while the team gives the outfits vigor and essence, it’s in their place to market the product to the audience and etch the beauty of the clothes in the hearts of the screaming fans.

At Euro 2024, as the footballers are arriving for the task, we are beginning to see them appear in some of the best brands from across the globe.

Below are some interesting outfits NRTC have been able to curbed from the official Euro 2024 site on social media: