Nigerian music star Ayo Mafoluku, known professionally as Ayo Maff, has shared that stepping into acting fulfilled a long-held personal ambition, one he finally realised with his recent appearance on the big screen.
Speaking during the Funding the Creative Enterprise Ecosystem panel at NECLive 2025, moderated by Gbemi Olateru-Olagbegi, the singer explained that years of making music videos gradually drew him toward filmmaking.
“I wanted to see myself in a movie, and I was happy to take this role and embrace the opportunity,” he said.
The panel session also delved into practical strategies for creatives seeking better control and profit over their work, stressing the importance of proper financial planning, legal protection, and efficient risk management.
Ayo’s transition into acting tied neatly into the wider discussion, mirroring the surge of Nigerian creatives who are increasingly exploring multiple artistic paths.
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His debut came in Chronicles of Afrobeats, a documentary-style production by music executive Bankulli. The film premiered at Entertainment Week Africa 2025, held at Ebonylife Cinema, Victoria Island, Lagos.
The project charts the origins and worldwide journey of Afrobeats through archival materials, interviews, and contributions from more than 200 key figures. Its opening episode, The Sound, examines how Fuji, Juju, and Highlife formed the foundation of the modern genre.
Ayo joined Bankulli and several other industry personalities at the premiere — a proud milestone that highlights the expanding creative ambitions of many Nigerian artists today.
Ayo Maff rose to prominence with songs like “Dealer” featuring Fireboy DML and his 2024 EP Maffian.
