Africa Magic: Two decades of igniting African cinematic flame

Africa Magic, a collection of Pay TV entertainment channels primarily focused on African programming, particularly Nigerian series and movies has celebrated its twentieth anniversary. 

What began as a single channel by the same name has evolved into a brand owned by M-Net, now comprising seven channels. 

They describe these two decades as a journey at the heart and soul of African storytelling, breathing life into the continent’s rich narratives.

In a video commemorating this milestone, Africa Magic expressed, ‘We raise our glasses to 20 years of crafting, inspiring, and celebrating the magic of African storytelling.’

Over these two decades, Africa Magic has played a vital role in igniting the African cinematic flame, spanning from classic productions to the latest releases, serving as a vibrant canvas for storytelling.

‘Here’s to celebrating the magic that continues to unite and inspire us all. Keep shining, Africa Magic.

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‘As we celebrate this milestone, #AfricaMagic looks forward to more decades of quality entertaining content for our esteemed audiences with a commitment to telling unique and authentic African stories that depict the everyday realities of Africans.#AfricaMagicAt20,’ Africa Magic tweeted. 

Africa Magic was launched in July 2003 as a movie and general entertainment channel geared at showcasing Nollywood talent and African culture and couture. 

At the time of its launch it received high popularity amongst DStv subscribers, especially in South Africa and Nigeria. Thus the launching of a sister channel, Africa Magic Plus, was made possible. 

The two channels went on another brand identity and over the next decade, the brand expanded to include seven more channels comprising movies, television shows and general entertainment. 

Africa Magic broadcasts in more than 50 African countries. The channels include Africa Magic Family, Africa Magic Showcase, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa. Africa Magic Epic and Africa Magic Urban.

Africa Magic is also responsible for the annual Africa Magic Viewers’ Choice Awards (AMVCAs), the biggest celebration of film and television talent in Africa.