Don Jazzy has dismissed claims that Mavin Records gives special attention to certain artistes while neglecting others in promotion and career opportunities.
Speaking during a recent episode of the Crea8torium podcast, the music executive explained that it would be unreasonable for a label to invest heavily in an artiste only to ignore the person in favour of another act.
According to him, artistes under the label who release fewer songs or appear less active often make those decisions themselves rather than being sidelined by the company.
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He also suggested that feelings of self-doubt and overthinking contribute to accusations that some artists are being overlooked compared to their colleagues.
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“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously, invest in people to make us and themselves money.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision. If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” Jazzy said.
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