UEFA is taking a fan-first approach ahead of Euro 2028, as it is confirmed ticket prices will largely remain stable despite rising global event costs.
The tournament, hosted across the UK and Ireland, promises affordability, after organisers reiterated accessibility is central to the competition’s identity.
“Uefa will broadly freeze ticket prices for Euro 2028” — the European football ruling body confirmed. Fans could secure multiple match tickets for less than premium parking abroad.
“40% of tickets allocated to the two most affordable ‘Fans First’ categories,” UEFA added.
Affordable Euros stand in sharp contrast to high-priced World Cup tickets
Uefa aims to keep the ticket prices below £30 and £60 respectively for 2028. These targets replicates pricing from Euro 2024 in Germany.
Meanwhile, premium categories remain undefined, although VIP options will help offset costs. This balance allows UEFA to maintain affordability.
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Across the Atlantic, pricing has drawn heavy criticism, as FIFA continues to face backlash over World Cup ticket costs. The cheapest group-stage games for England were originally priced at $220 (£167), with the most expensive $700 (£523).
Fifa eventually bowed to pressure over its pricing by introducing limited cheaper tickets. Still, the gap remains clear.
Tags: FIFA, World Cup, Uefa, ticket prices, Euro 2028 ticket prices, World Cup ticket prices.
