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xAI launches Grok-4 with $300 monthly subscription

Elon Musk’s AI startup xAI has released Grok-4 on Thursday, pricing the chatbot’s premium access at $300 per month for enterprise users.

xAI, the artificial intelligence company founded by Elon Musk, has officially rolled out Grok-4, the latest version of its chatbot, with a $300 monthly subscription plan targeted at enterprise customers.

The company disclosed the launch in a statement published on Thursday, stating that the new version offers improved reasoning, expanded coding ability, and reduced latency. Grok-4 also integrates with X (formerly Twitter), which Musk owns, allowing direct data access for real-time responses.

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According to xAI, Grok-4 has been trained on proprietary datasets and open web sources, giving it broader contextual awareness than its predecessors. The company noted that it is designed for productivity tasks, technical problem-solving, and enhanced scalability for business environments.

“Elon Musk’s vision with Grok is to create an AI that understands and engages with users more naturally while being deeply integrated with real-world data,” xAI said in the release.

The $300/month tier is part of xAI’s strategy to monetize high-end AI services while continuing to offer a basic version of Grok to regular users of X’s Premium+ plan.

The rollout places xAI in closer competition with other major players in the generative AI space, including OpenAI, Anthropic, and Google DeepMind.

Ogungbayi Faesol
Ogungbayi Faesol
Faesol is a creative writer specialising in business and technology stories. A graduate of the News Round The Clock Internship Programme, he brings over 3 years experience in producing engaging coverage of emerging trends, tech innovation, lifestyle features and more.

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