Nigerian rap star and YBNL Nation founder, Olamide, has revealed that running a record label comes more naturally to him than being on stage as a performing artist.
In a conversation with YouTuber Korty EO, the award-winning rapper, celebrated for nurturing talents such as Fireboy DML and Asake, explained that his personal experience as an artist gives him an advantage when working with musicians under his label.
According to him, “It’s much easier for me to be a music executive than an artist because I am also an artist. I understand how creatives think and feel.”
He continued, “I know how artists think. I know how they feel when they are at their best, and I know when they are stressed or overwhelmed. I can tell when they are getting carried away by success, money or fame. Because I understand these things, it is easier for me to manage them.”
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Olamide noted that he is careful not to take on too much at once in his role as label boss. “I try not to bite more than I can chew,” he said.
Speaking on why some rappers drift into singing, the “Eni Duro” crooner said music should never be confined to strict categories. “You can’t put me in a box and call me just a rapper. I love music,” he added.
Since his debut in 2010 with “Eni Duro,” Olamide has risen to become one of Nigeria’s most influential musicians, producing hit after hit while helping to build the careers of stars like Lil Kesh, Adekunle Gold, Fireboy DML, and Asake, among others.
Through YBNL Nation, many of these artists have gone on to achieve remarkable success in their own right, further cementing Olamide’s reputation as both a talented performer and a visionary music executive.
