Actor and fashion influencer Yemi ‘YhemoLee’ Idowu has officially launched his luxury clothing brand, YL Collectives, in Lagos.
The brand’s flagship store opening took place from December 18 to 19, 2025, at 3 Cedar Mall, Adeyumi Bay Drive, Lekki, marking a major milestone in Yhemolee’s growing presence in Nigeria’s fashion industry.
Describing YL Collectives as a clothing brand that embodies being “young and limitless,” Yhemolee shared that the brand is designed for fashion-conscious individuals seeking modern, premium apparel that reflects a bold and youthful spirit.
The launch attracted several high-profile attendees, including Mavins boss Don Jazzy, who visited the store to celebrate the opening.
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On the first day of the flagship store opening, a video went viral showing Yhemolee asking his wife Eyitayo ‘Thayour B’ Idowu to pay for an item she had just picked out in the store. The clip quickly drew attention online, with many social media users finding the moment both humorous and entertaining.
With this launch, Yhemolee joins the growing list of Nigerian celebrities, such as Ramon Jago and Zlatan, who have ventured into the fashion industry by creating their own luxury clothing brands.
YL Collectives is now positioned as a fresh addition to Nigeria’s luxury fashion scene, combining celebrity influence, contemporary style, and a youthful, limitless brand identity.
