Exploring Zlatan – Is his true value often overlooked?

Estimated reading time: 5 minutes

In the vibrant landscape of Afrobeats, where catchy melodies and energetic rhythms reign supreme, Zlatan Ibile, the self-proclaimed “King of Zanku,” has carved a unique niche.

With his distinctive baritone voice, jocular lyrics, and infectious dance moves, he’s become a fan favorite, amassing millions of streams and sparking countless dance challenges.

But is Zlatan simply a charismatic entertainer, or is there more to him than meets the eye? Is he, as some argue, an underrated talent deserving of even greater recognition?

From Humble Beginnings to Chart-Topping Hits

Born Omoniyi Temidayo Raphael in Ijaye, Lagos, Zlatan’s journey began far from the limelight. He honed his musical skills while hustling on the streets, his experiences later fueling his relatable lyrics. His big break came in 2017 with the monster hit “My Body,” featuring Olamide, which dominated charts and catapulted him into the spotlight.

He followed this success with collaborations with industry giants like Burna Boy (“Killin Dem”), Davido (“Cash App”), and Naira Marley (“Am I A Yahoo Boy?”), solidifying his status as a hitmaker.

Beyond the Catchy Hooks: Lyrical Prowess and Genre-Bending

While known for his party anthems, Zlatan’s music showcases surprising depth. He effortlessly blends Yoruba proverbs and slang with witty wordplay, weaving narratives that resonate with his audience.

Tracks like “Yeye Boyfriend” and “Lagos Anthem” offer social commentary, while “Cho Cho” and “Let Them Know” reveal vulnerability and self-reflection. His versatility extends beyond lyrics, experimenting with Afropop, hip-hop, and even Fuji influences, defying easy categorization.

Also read: Shallipopi acknowledges Zlatan Ibile’s influence on his music career

The Zanku Factor: A Movement Beyond Music

Zlatan’s impact extends beyond the music itself. He popularized the “Zanku” dance craze, a footwork-heavy style that took social media by storm.

His electrifying stage presence and playful personality make him a captivating performer, further amplifying his connection with fans. He’s also become a fashion icon, sporting bold looks that reflect his flamboyant personality.

The Underrated Argument

Despite his undeniable success, some argue Zlatan doesn’t receive the critical acclaim he deserves. His music is often dismissed as purely commercial, overlooking the wit and social commentary embedded within.

His larger-than-life persona can overshadow his musical talent, leading to underestimation of his songwriting and vocal abilities.

The Verdict: More Than Just Hype

Zlatan Ibile may not be everyone’s cup of tea, but his impact on the Afrobeats scene is undeniable. He’s a talented musician, a cultural icon, and a pioneer of a new dance movement.

While he may not be universally lauded by critics, his ability to connect with audiences and move the needle within the industry speaks volumes. Whether you call him underrated or simply a phenomenon, one thing is certain: Zlatan Ibile is a force to be reckoned with, and his reign as the King of Zanku is far from over.

Beyond the accolades, Zlatan’s talent has been recognized by the industry through numerous awards and nominations:

Awards Won

2019 AFRIMMA Awards

1. Best New Act
2. Best Collabo (for “Killin Dem” with Burna Boy)
3. Song of the Year (for “Zanku”)

2019 City People Music Awards

Street Music Artiste of the Year

Nominations

2018 The Headies Awards

• Next Rated
• Best Collabo (for “My Body” with Olamide)
• 2019 City People Music Awards:
• Best Collabo of the Year (for “Zanku (Legwork)” with Rahman Jago and Lil Kesh)
• Popular Song of the Year (for “Zanku (Legwork)”)

2019 The Headies Awards

• Best Collabo (for “Shotan” with Tiwa Savage)
• Best Street-Hop Artiste

These accolades not only solidify his achievements but also highlight the recognition he has received within the Afrobeats community. Remember, Zlatan’s journey is far from over, and with his talent, charisma, and ever-evolving sound, he is sure to continue leaving his mark on the music scene.